Rooh Afza

This project reimagines the brand identity of Rooh Afza, a drink rooted in Unani medicine and known as a soul-refreshing summer coolant. The previous logo, while detailed with its 12 herbal ingredients, felt cluttered and overly medicinal. The red color hinted at the rose element but did not visually express the idea of refreshment or renewal. My goal was to modernize the identity while preserving its cultural and historical essence. Since the drink reaches audiences who speak English, Hindi, and Urdu, I aimed to create a design that thoughtfully includes all three languages in a cohesive and respectful manner.